Gradhance PVT LTD is committed to delivering the best possible service to you and we wish to maintain the confidence that you place in us. We would like to provide you with clear information about how we use and store cookies from our website www.gradhance.com on your device.

What is a cookie?

Cookies are small text, image or software files that are placed and stored on your computer, your smartphone or all other devices used for accessing the internet when you visit a website. Cookies are very useful and enable an internet site to recognize you, log when you visit a particular page, provide a secure connection to a website and enhance your user experience by: improving your experience of a website, securing your connexion and/ or adapting the content of a page to your areas of interest. The information stored by the cookies on your computer, during a limited period of validity, may relate to: the particular web pages you have visited on that computer; advertisements you have clicked on; the type of browser you use; your IP address; and the information you have provided to a website (the use of the cookie meaning that you avoid having to provide the information again).

OUR WEBSITE USES COOKIES. BY USING OUR WEBSITE AND AGREEING TO THIS POLICY, YOU CONSENT TO OUR USE OF COOKIES IN ACCORDANCE WITH THE TERMS OF THIS POLICY.

What are cookies used for?

In order to customize our website www.gradhance.com to the requirements of our visitors, we measure the number of visits, the number of pages viewed, the activity of the visitors on the website and how often visitors return. These cookies enable traffic analysis statistics to be compiled. From this analysis, the contents of the website can be developed and improved to enhance user experience. When you visit our websites, we may place a number of cookies in your browser. These are known as First Party Cookies and are required to enable session information as you navigate from page to page within the website. For example, we use cookies on our websites to understand visitor and user preferences, improve their experience, and track and analyse usage, navigational and other statistical information. Additionally, cookies allow us to bring you advertising both on and off the gradhance.com site, and bring customized features to you. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our websites, but your ability to use some features or areas of the Websites may be limited.

TYPES OF COOKIES INSTALLED BY THE SITE

Category	Description
Essential Cookies	Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. Essential cookies also keep you logged in into a website. Without them the login functionality would not work.
Analytics Cookies	These cookies track information about visits to the gradhance.com and partner websites so that we can make improvements and report our performance. For example: analyse visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
Functionality or Preference Cookies	During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of gradhance.com. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.
Targeting or Advertising Cookies	These Cookies are placed by third party advertising platforms or networks or fgradhance.com in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on gradhance.com. For example, these cookies remember which browsers have visited the websites.

 

We use cookies on our websites, mobile sites. Any browser visiting these sites will receive cookies from us which helps us identify you more quickly when you return. Cookies help us to determine which pages or information you find most useful or interesting on our own websites. gradhance.com may also have some cookies for its own analytics i.e. analytics not part of Google Analytics. Such cookies help generate statistics and reports about visitors and their activities on the website or app.

We may use web analytics services on gradhance.com, like Google Analytics. These services help us analyse how users use the services, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by such service providers, who use the information to evaluate your use of the services. We also use Google Analytics for certain purposes related to online marketing, as described in the following sections.

Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We work with website analytics and advertising partners to deliver gradhance.com advertisements on third party publisher websites – these partners may set cookies on your computer’s web browser. These cookies allow our partners to recognize your computer so that the ad server can show you gradhance.com advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using gradhance.com services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to gradhance.com websites. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows gradhance.com to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data in concert with data about our online ads. By doing so, we can understand how anonymous users interacted with our website after seeing our ads.

We gradhance.com occasionally advertise on third party websites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as “web beacons,” or “action tags,” which count visitors who have come to our site after being exposed to a gradhance.com banner ad on a third party site.

BY NAVIGATING ON OUR SITE, YOU AGREE THAT WE CAN PLACE COOKIE AND WEB BEACONS ON YOUR COMPUTER OR DEVICE. IF YOU PREFER NOT TO RECEIVE WEB BEACONS, THEN YOU SHOULD STOP USING OUR SITE, OR CONSULT YOUR BROWSING SETTINGS.

How to control cookies?

Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies, you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won’t be served any advertisements whilst you are online. Whilst we have mentioned most of the third parties involved in using targeting or advertising cookies in the preceding section, the list is not exhaustive and is subject to change. Therefore, even if you choose to turn off all the third party cookies listed in section, you may still receive some tailored advertisements and recommendations.

There are a number of ways you can manage what cookies are set on your devices. Essential cookies, however, cannot be disabled. If you do not allow certain cookies to be installed, the website may not be accessible to you and/or the performance, features, or services of the website may be compromised.

You can also manage this type of cookie in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others’ websites. Please see below for more information.

Third party cookies

We use the following companies in maintaining and improving our website. A brief description of what they do is found below. We ensure that any company which works with us and collects personal data complies with strict GDPR data protection standards. If you have any more questions, please do contact us and we’ll be happy to help.

Google & Google Analytics Privacy Policy

We use Google Analytics to better understand how our customers navigate to and through our website, how long customers spend visiting our content items and how often they return to visit our website. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing and social media campaigns.

Google’s GDPR compliant Privacy Policy, which contains information on cookies, can be found here: Google Support.

Twitter Privacy and Cookie Policies

Twitter instantly connects people everywhere to what’s most meaningful to them. Any registered user can send a Tweet, which is a message of 280 characters or less that is public by default and can include other content like photos, videos and links to other websites.

We utilize data from Twitter Analytics for historical research to identify and learn from patterns and trends that occurred in the past to help us improve our social media marketing and generate better results for our digital marketing clients.

You can find Twitter’s GDPR compliant Privacy Policy, which covers their use of Cookies in section 2.3, here. For further information on Twitter’s Cookie Policy click here.

Facebook Privacy and Cookie Policies

We utilise data from Facebook Insights for historical research to identify and learn from patterns and trends that occurred in the past to help us improve our social media marketing and generate better results for our digital marketing clients.

You can find Facebook’s GDPR compliant Privacy Policy, which covers their Cookie Policy under the ‘Collection of Information’ heading here. For further information on Facebook’s Cookie Policy, you can find their Workplace Cookies Statement here.

Adjusting your cookie settings

Most web browsers allow some control of most cookies through the browser settings. Find out how to manage cookies on popular browsers.

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

It is important to note that doing this may limit the usability of many websites.